Laura Schwieterman

Founder & Managing Director

Do your brands or your teams need help coming back to life and accelerating growth? Come Alive Strategies has the tools and intelligence to generate those results.

Laura is a maximizer. She is driven to help people and brands unlock their full potential and create lasting value. She has a proven track record in leading teams and growing businesses of all sizes over her 20 years of experience in the supplement, OTC, and personal care categories.

Her experience ranges from running various brands in the US like One-A-Day Vitamins, Alka-Seltzer and ALEVE to leading global portfolios in the Allergy and Cough/Cold categories, including the number one global allergy brand, Claritin. Most recently she was the VP of Marketing at an eCommerce brand called TruSkin where she was brought in to scale the brand, build the marketing capabilities, and lead its commercialization strategy into brick and mortar.

She’s passionate about growing brands, team building, leadership, and women’s development. Those passion points are what led her to delivering consistent growth in all the businesses she’s worked on in her career. Her novel tools in marketing infuse new growth codes missing in all strategic frameworks today.

But a strategy alone is not enough to grow a brand. People build businesses, businesses do not build themselves. She also knows how to mobilize leaders and teams in ways that maximize the sales results behind the business strategy.

When Laura’s not helping businesses and teams grow, she is busy spending time with her husband, 3 children and 2 golden retrievers.